The new Center of Excellence expands Encora's deep relationship with Avid, and will help Avid's global user base modernize and optimize their media creation workflows.
Santa Clara, CA, January 23, 2025 — Encora, a leading global digital engineering company, today announced the establishment of a dedicated Center of Excellence focused on developing and integrating Avid solutions for its global media and entertainment clients. This expansion of a proven partnership between the two companies will help users of Avid products modernize and optimize their media creation workflows across complex technical environments.
Avid Technology is the company behind much of the world's most celebrated media content. For almost four decades, its technology has helped power movies, TV series, news and sports shows, music productions, and more.
As Avid’s digital engineering partner, and the technology partner of choice for industry leaders, Encora has developed a deep understanding of the Avid technology stack and the media and entertainment client ecosystem. The new Center of Excellence will leverage this experience, backed by Encora’s industry-leading digital engineering expertise delivered from innovation centers across four continents.
Speaking on the topic, Henrique Oliveira, Executive Vice President and Media & Entertainment Business Unit Head, Encora, said:
"Avid has established itself as the recognized industry standard in empowering media creators with innovative technologies and collaborative tools to entertain, inform, educate and enlighten the world. Building on our long-standing digital engineering partnership with Avid, we can now extend our expertise to their global client base. Our engineers will enable the seamless integration and scaling of Avid solutions in complex environments, creating significant value for their global clients.”
The expanded engagement model will comprehensively address the growing complexities of technical environments in media creation, particularly around content security and reliable global distribution capabilities. Encora's proven track record of complementing Avid platforms across environments - from network sports broadcasters to Hollywood movie studios - has established a strong foundation that will drive value for end-customers through world-class integration and engineering support for Avid’s product suites.
Kevin Riley, CTO and SVP of Technology & Innovation at Avid, commented,
“Encora's digital engineering and software development teams have proven to be outstanding, reliable and highly innovative partners. Their unique combination of agility and seasoned expertise—honed from working with both digital-first companies and large enterprises—positions them as the perfect partner for Avid. As we continue to evolve into a comprehensive ecosystem, this collaboration will enable us to integrate cutting-edge digital technologies with our extensive product line. Together, we will deliver an industry-leading, seamless digital experience for the 500,000-plus creators and Avid customers who rely on our systems."
To learn more about Encora, visit www.encora.com
About Avid:
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
About Encora:
Headquartered in Santa Clara, CA, and backed by renowned private equity firms Advent International and Warburg Pincus, Encora is the preferred technology modernization and innovation partner to some of the world’s leading enterprise companies. It provides award-winning digital engineering services including Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering. Encora's deep cluster vertical capabilities extend across diverse industries, including HiTech, Healthcare & Life Sciences, Retail & CPG, Energy & Utilities, Banking, Financial Services & Insurance, Travel, Hospitality & Logistics, Telecom & Media, Automotive, and other specialized industries.
With around 9,000 associates in 34 offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia, Encora delivers nearshore agility to clients anywhere in the world, coupled with expertise at scale from India. Encora’s Cloud-first, Data-first, AI-first approach enables clients to create differentiated enterprise value through technology.
For more information, please visit www.encora.com
